It has been a good year for Apple Inc. (NASDAQ:AAPL) through good sales for the iPhone 6. The company recently released the new versions of their devices, the iPhone 6S and iPhone 6S Plus. Unfortunately sales of the new offerings have not been as satisfying as those of the predecessor.
When the iPhone 6 was launched last year, there was a lot of hype and commotion. The adoption rate for the device was overwhelmingly high as many people rushed to get their hands on one. The iPhone 6 and 6S were on 4.0% of the total active devices for Apple. The new devices have only managed to attain 2.7%, thus coming short of their predecessors in the timescale.
Despite the huge drop in the adoption rate for the new devices, Apple’s market for iOS devices has been on the increase especially over the past one year. Apple products are becoming increasingly popular in other markets outside the United States. African and Asian markets have particularly been more receptive to Apple’s products. The Japanese market has also been receptive to a high adoption rate measuring 6% of Apple’s current overall market. Hong Kong registered a 5.8% adoption rate while Singapore took third place with 3%.
The larger display iPhone 6S that is believed to be particularly suited for the Asian market has the highest adoption rate among the devices with large screens. Apple’s market in the western markets is rather saturated. Apple has therefore been eyeing the customers of other high-end manufacturers rather than trying to attract new device, owners. This has been the reason Apple has been Apple’s strategy to grow the client base for its devices. As a result, the company has managed to hit two birds with one stone in terms of building up a loyal fan base and making satisfactory profits in the high-end device business.
Apple’s strategy makes sure its customers are always covered when they want to upgrade their devices, so they do not have to wonder off to other devices from competing customers.
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